Pinterest Automation Strategy For Bloggers

Are you someone who's eager to build your business but can't seem to find enough hours in the day?

You know that Pinterest could be the key to reaching new customers, but creating content, scheduling pins, and managing boards manually is just too time-consuming.

By the end of the day, you're overwhelmed and burnt out.

If you're wondering how to get started with automating Pinterest, you're in the right place.

As a marketing automation consultant, I've been exploring ways to automate Pinterest for my business and my clients.

Here's the good news: automation can streamline your Pinterest strategy without getting complicated.

In this blog, let's dive into five ways you can automate Pinterest to grow your business with less effort.

1. Automated Keyword Search

Keywords are the backbone of Pinterest.

They're what people use to find pins and boards that match their interests. But finding the right keywords can be a time-consuming task.

To automate keyword search, you can use tools like Pinterest Trends and Pinterest's own search bar to discover popular keywords related to your niche.

For example, type a general keyword, like "home decor," into Pinterest's search bar, and you'll see a list of suggested keywords.

These suggestions can guide your content strategy and help you discover new trends without spending hours researching manually.

Another useful tool is Google Keyword Planner. Although it's designed for Google, it can also give you insights into what people are searching for across the internet, which can be valuable for your Pinterest strategy.

2. Automate Content Discovery

Finding fresh content to pin can be time-consuming. Instead, use automation tools to discover new content.

Tools like Tailwind's SmartLoop or Pinterest's own "Suggested Pins" feature can help you identify relevant pins to share on your boards.

This way, you can keep your boards active and engaging without spending hours searching for content.

3. Automated Content Curation

Creating and curating content for Pinterest can take a lot of effort, but there are ways to automate this process.

Tools like Tailwind and Buffer allow you to schedule your pins in advance, so you don't have to worry about posting them manually every day.

These tools also have features that suggest content for you based on your interests, making it easier to keep your boards active and engaging.

Another great tool for automating content curation is Feedly. It allows you to follow blogs and news sites related to your niche, so you can easily find and share relevant content with your audience.

By automating content discovery, you can keep your Pinterest boards fresh without spending hours on research.

4. More Tools to Automate Pinterest

In addition to automated keyword search and content curation, there are other tools you can use to automate your Pinterest strategy:

• Canva: Canva is a design tool that lets you create beautiful pins quickly. With pre-made templates and drag-and-drop functionality, you can create pins in minutes. You can even automate the process by setting up templates for your brand's style.

• IFTTT (If This Then That): This tool allows you to automate tasks across different platforms. For example, you can set it up to automatically post new pins to other social media accounts or send you notifications when certain conditions are met.

• Zapier: Similar to IFTTT, Zapier lets you create automated workflows between different apps. You can use it to automatically add new Pinterest leads to your CRM, update spreadsheets with Pinterest data, or even send automated emails based on Pinterest activity.

5. Utilizing Pinterest Communities and Tailwind Tribes

Community engagement is key to success on Pinterest. By joining Pinterest communities or groups that align with your niche, you can build relationships and share your content with a broader audience.

Participating in these communities can also help you discover new ideas and trends that resonate with your target market.

Tailwind Tribes (now known as Tailwind Communities) is another excellent way to connect with like-minded pinners.

You can join tribes in your niche and share your pins with the group, increasing the chances of your content being repinned by others.

This collaborative approach helps you reach a larger audience and saves time by letting you tap into the power of community engagement.