Why Pinterest Is a Hidden Gem for Businesses
Pinterest is often viewed as a beautiful platform to find inspiring images, dream up your next DIY project, or plan a wedding.
It's a favorite for people who want to collect ideas for fashion, home decor, recipes, and more.
With over 498 million active monthly users, Pinterest is one of the largest social media platforms.
But here's the thing: many people don't realize just how powerful Pinterest can be for businesses.
In this post, we'll explore three reasons why you should consider using Pinterest to boost your business.
Pinterest Is a Powerful Search Engine
While most people think of Pinterest as a social media platform, it's actually much more like a search engine.
In fact, Pinterest has as much SEO potential as traditional search engines like Google.
When users type keywords like "inspiration," Pinterest automatically offers a list of suggestions, guiding users to related content that matches their interests. This feature can be a goldmine for businesses looking to connect with their ideal clients.
By targeting these keywords in your pins and boards, you can attract users who are actively seeking solutions that you offer.
The best part? Unlike other social media platforms where posts quickly disappear, Pinterest content has a longer lifespan.
Pins can continue to circulate and bring traffic to your website for years after they're published.
This opens up opportunities to generate leads, build brand awareness, and ultimately drive sales.
Pinterest Users Are Highly Engaged and Ready to Spend
Pinterest users, also known as "pinners," are not just browsing for fun.
They are actively seeking inspiration for their next project, whether it's a home renovation, a wedding, or a new recipe.
According to Pinterest, over 80% of pinners use the platform to start a new project, which means they're in a mindset to try new things and make purchases.
Moreover, 1 in 3 Pinterest shoppers have an average annual income of $100,000 or more, indicating that this audience has significant purchasing power.
This makes Pinterest an attractive platform for businesses looking to reach customers who are ready to buy.
Pinterest Is Ideal for Evergreen Content
Evergreen content performs exceptionally well on Pinterest.
Unlike other platforms where content quickly becomes outdated, Pinterest is designed for long-lasting content.
This means that your pins can continue to attract engagement and drive traffic to your website long after they've been published.
Creating evergreen content—like how-to guides, tips, or inspiring visuals—ensures that your Pinterest presence stays relevant over time.
Plus, as users continue to share and re-pin your content, it gains even more visibility, helping you reach new audiences without constant effort.
Final Thoughts
The key to success on Pinterest is to think like your audience. Consider what they're searching for and what their pain points might be.
By leveraging its search engine capabilities, tapping into a highly engaged user base, and creating evergreen content, you can unlock the full potential of Pinterest for your business.
If you haven't explored Pinterest for business yet, now is a great time to start!
I’m Dimi,
I’m marketing automation consultant who loves making businesses more efficient. My goal? Helping you save 10-20 hours a week with automation so you can enjoy more freedom in your life.
