Why Pinterest Should Be A Priority
Have you been trying to grow your Pinterest presence, but you're just not seeing the results you were hoping for?
Maybe you've heard about Pinterest Ads but feel like they're too complicated or you don't have the time to dive in.
I'm here to break it all down for you and show you why Pinterest Ads might be the missing piece to boost your business.
1. Sign Up for a Business Account
Before we talk about the benefits of Pinterest Ads, it's essential to set up a business account. If you're using a personal Pinterest account, don't worryāyou can easily convert it to a business one without losing any of your existing data.
With a business account, you'll have access to Pinterest Analytics, the Ads Manager, and more insights to help you grow. Plus, you can't run ads without a business account, so it's a must-do step.
2. Benefits of Pinterest Advertising
Pinterest Ads are a great way to boost your business. Organic reach is wonderful, and creating content to build your brand is essential. But let's be honestāthe main reason you're in business is to drive sales.
That's where Pinterest Ads come in. With ads, you can reach a broader audience, promote specific products or services, and ultimately, increase sales. Here's why Pinterest Ads are a game-changer:
Targeting: Pinterest lets you target users based on their interests, location, and other demographics. This way, you can reach the right people at the right time.
Increased Visibility: Ads get more visibility than organic pins, making it easier to get your content in front of new eyes.
Sales Boost: With the right ad strategy, you can see a significant increase in sales and customer engagement.
3. Types of Pinterest Ads
Pinterest offers a variety of ad formats to suit different goals. Here's a quick rundown of the main types:
Standard Pins: These are simple image-based ads that look like regular pins but with a "Promoted" tag.
Video Pins: Use these to grab attention with motion and tell a story.
Carousel Pins: These allow you to feature multiple images in one ad, perfect for showcasing a range of products.
Shopping Pins: These are great for e-commerce businesses. They let users shop directly from the pin.
Collection Pins: These feature multiple related items in one ad, ideal for creating a curated shopping experience.
4. How Much Does It Cost?
The good news is that Pinterest Ads are budget-friendly. You can set your own budget and control how much you spend. On average, you might expect to pay between $2 and $5 for every 1,000 impressions. You can start small and increase your budget as you see results.
5. How to Build a Pinterest Ad
Creating a Pinterest Ad is easier than you might think. Here's a basic process to get you started:
Choose Your Goal: Decide what you want to achieve with your ad. Is it brand awareness, website traffic, or sales?
Create Your Ad: Design your pin with engaging visuals and compelling copy. Make sure it aligns with your goal.
Set Your Budget: Decide how much you want to spend and set your daily or lifetime budget.
Target Your Audience: Choose the demographics, interests, and locations you want to target.
Launch and Monitor: Once your ad is live, keep an eye on its performance. Use Pinterest Analytics to track clicks, saves, and other metrics.
6. Get Inspired by Successful Pinterest Ads
To help you get started, here are three examples of successful Pinterest Ads to inspire you:
Etsy: Etsy uses carousel pins to showcase a variety of products from different sellers. This approach is great for highlighting the range of items available.
Nike: Nike uses video pins to create dynamic and engaging content that captures the audience's attention. It's an excellent way to promote new products or events.
West Elm: West Elm uses shopping pins to make it easy for users to purchase products directly from the ad. This is perfect for e-commerce brands.
Final Thoughts
Pinterest Ads can be a powerful tool to boost your business's visibility, reach a broader audience, and increase sales. Whether you're just starting or looking to expand your marketing strategy, Pinterest Ads are worth exploring. With flexible budgeting and a variety of ad formats, you can create a campaign that fits your goals and resonates with your audience.
Pin It For Later
Iām Dimi,
Iām marketing automation consultant who loves making businesses more efficient. My goal? Helping you save 10-20 hours a week with automation so you can enjoy more freedom in your life.
