5 Examples of High Performing Pinterest ADs

28 May

Have you been trying to grow your Pinterest presence, but you're just not seeing the results you were hoping for?

Maybe you've heard about Pinterest Ads but feel like they're too complicated or you don't have the time to dive in.

I'm here to break it all down for you and show you why Pinterest Ads might be the missing piece to boost your business.

Sign Up for a Business Account

Before we talk about the benefits of Pinterest Ads, it's essential to set up a business account. If you're using a personal Pinterest account, don't worry—you can easily convert it to a business one without losing any of your existing data.

With a business account, you'll have access to Pinterest Analytics, the Ads Manager, and more insights to help you grow. Plus, you can't run ads without a business account, so it's a must-do step.

Benefits of Pinterest Advertising

Pinterest Ads are a great way to boost your business. Organic reach is wonderful, and creating content to build your brand is essential. But let's be honest—the main reason you're in business is to drive sales.

That's where Pinterest Ads come in. With ads, you can reach a broader audience, promote specific products or services, and ultimately, increase sales. Here's why Pinterest Ads are a game-changer:

Targeting: Pinterest lets you target users based on their interests, location, and other demographics. This way, you can reach the right people at the right time.
Increased Visibility: Ads get more visibility than organic pins, making it easier to get your content in front of new eyes.
Sales Boost: With the right ad strategy, you can see a significant increase in sales and customer engagement.

Types of Pinterest Ads

Pinterest offers a variety of ad formats to suit different goals. Here's a quick rundown of the main types.

Standard Pins

Standard Promoted Pins on Pinterest are regular pins that you pay to boost, making them more visible to a targeted audience. They look like normal pins but have a "Promoted" label. These ads are ideal for reaching more users and driving traffic to your website, product page, or blog.

You can target Promoted Pins by keywords, interests, location, and more, ensuring that your content reaches the right people. Standard Promoted Pins are a simple and effective way to increase brand awareness and get more engagement on Pinterest

2. Video Pins

Source: Pinterest

Video Pinterest Ads are a dynamic way to capture attention on Pinterest. These ads play automatically as users scroll, drawing them in with motion and sound. They're perfect for showcasing products in action, telling a brand story, or demonstrating how-to guides.

Video ads can be as short as a few seconds or as long as several minutes, giving you flexibility in your messaging. With strong visuals and engaging content, video Pinterest ads can boost brand awareness and drive traffic to your site, leading to higher engagement and conversions.

3. Carousel Pins

Pinterest Carousel ads let you show several images in one ad, making them great for highlighting different products or telling a story. With up to five slides, you can showcase a new product line, explain features, or guide users through a process.

This interactive format keeps users engaged and can boost click-through rates. If you want to capture attention on Pinterest, Carousel ads are a smart choice.

4. Product Pins

Product Pins on Pinterest are designed to drive sales by allowing users to discover and purchase products directly from the platform. These pins contain key details like pricing, availability, and product descriptions. When users click on a Product Pin, they can be directed to your website to complete the purchase, making it an effective tool for e-commerce businesses.

5. Collection Pins

Pinterest Collection Ads let you showcase multiple products in one ad, creating a visually engaging experience for users. This format combines a large hero image with several smaller images below it, allowing you to feature a range of related products or ideas. It's perfect for promoting a new collection, seasonal launches, or complementary items.

How Much Does It Cost?

The good news is that Pinterest Ads are budget-friendly. You can set your own budget and control how much you spend. On average, you might expect to pay between $2 and $5 for every 1,000 impressions. You can start small and increase your budget as you see results.

How to Build a Pinterest Ad

Creating a Pinterest Ad is easier than you might think. Here's a basic process to get you started:

Choose Your Goal: Decide what you want to achieve with your ad. Is it brand awareness, website traffic, or sales?

Create Your Ad: Design your pin with engaging visuals and compelling copy. Make sure it aligns with your goal.

Set Your Budget: Decide how much you want to spend and set your daily or lifetime budget.

Target Your Audience: Choose the demographics, interests, and locations you want to target.

Launch and Monitor: Once your ad is live, keep an eye on its performance. Use Pinterest Analytics to track clicks, saves, and other metrics.

Get Inspired by Successful Pinterest Ads

To help you get started, here are two examples of successful Pinterest Ads to inspire you:

Nike

Nike uses Carousel Pins on Pinterest to show different products in a single ad. This helps them showcase a variety of styles, colors, or product types at once. Carousel Pins are great for giving users a broader view of what Nike offers, keeping them interested, and leading them to the website to learn more or make a purchase

2. Jenna Kutcher

Jenna Kutcher uses regular pins on Pinterest to promote her freebies and grow her audience. She frequently updates the images, even if she's promoting the same offer, to keep her content fresh and engaging. By creating a variety of eye-catching pins, Jenna can attract a wider audience, encouraging more people to sign up for her email list.

This consistent presence on Pinterest, combined with a visually appealing approach, helps her drive engagement and ultimately boost revenue. Jenna's strategy shows how switching up visuals while promoting the same content can keep followers interested and lead to increased growth.

Final Thoughts

Pinterest Ads can be a powerful tool to boost your business's visibility, reach a broader audience, and increase sales. Whether you're just starting or looking to expand your marketing strategy, Pinterest Ads are worth exploring. With flexible budgeting and a variety of ad formats, you can create a campaign that fits your goals and resonates with your audience.

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I’m Dimi,

I’m marketing automation consultant who loves making businesses more efficient. My goal? Helping you save 10-20 hours a week with automation so you can enjoy more freedom in your life.