Optimize Tags: 30 Must Have Tags for ActiveCampaign Users
1. What Are Tags
Think of tags as sticky notes or labels for your contacts. They’re small pieces of information that you can attach to each contact. Imagine tagging someone as a 'VIP Customer' or 'Interested in Webinars. These tags help you remember important details about your contacts without diving into lengthy profiles every time.
2. How To Use Tags In Your Active Campaign
Using tags is super easy! When you're managing your contacts, just add relevant tags to them. For instance, if someone makes a purchase, you could tag them as a 'Customer.' If they sign up for your newsletter, tag them as 'Subscribed.’
3. How To Name Tags
Keep it simple and clear! When naming your tags, use descriptive words or phrases that make sense to you and your team. For example, 'Prospect,' 'Lead,' 'Webinar_Attendee,' or 'Product_Interest.' This way, when you or your team see these tags, it’s crystal clear what they mean.
4. Examples of Using Tags
Segmentation: Tag contacts based on their interests like 'Technology,' 'Fashion,' or 'Health.'
Lifecycle Stages: Use tags like 'Subscriber,' 'Lead,' 'Customer' to track where contacts are in your sales process.
Event Participation: Tag contacts who attended your events as 'Event_Attendee' for targeted follow-ups.
Behavioral Triggers: Tags like 'Abandoned_Cart' or 'Trial_User' can trigger specific actions in your campaigns.
