3 Things To Know About Active Campaign Lists
1. What Are List
Think of lists as groups where you put contacts with similar traits or actions. They help you keep things organized by grouping people based on what they do or like.
2. How Many List To Create In Active Campaign
Lists are the broadest form of segmentation when it comes to organizing contact. But how many list to create? When creating list, start with a few key lists that cover major categories or segments, a few essential lists might include:
Main List: This is like your contact book—it has everyone you know. It's your starting point for organizing contacts. This is also known as the Master List or Prospect List.
Customer List: This list is just for people who've bought something from you. It helps you talk to your customers in a special way.
Keeping lists focused on larger groups rather than creating numerous small, specific lists helps maintain a more organized and manageable contact structure.
See the table below to learn more about different functions of lists to those of tags and custom fields.
Source: Active Campaign
3. What Are Common Mistakes to Avoid
One common pitfall is overusing lists. Some businesses tend to create numerous lists for every small segment, leading to a cluttered and confusing setup. Additionally, solely relying on lists without utilizing other categorization tools like tags or custom fields can limit the depth of contact categorization.
One thing to remember: using different lists for various messages might confuse people who unsubscribe. When someone unsubscribes, they might think they're unsubscribing from all your messages, but they're only unsubscribing from that particular list. If they're on other lists, they might still get emails, which could lead to them marking your emails as spam.
