New Year: Bring the Best Leads using Active Campaign Forms
New year, new opportunities!
Are you ready to kickstart your business growth by attracting fresh leads?
In a world where every interaction counts, optimizing your forms can be a game-changer. Did you know that 74% of companies say converting leads into customers is their top priority?
So, how can ActiveCampaign's forms help you achieve this goal?
ActiveCampaign offers various types of forms to engage and capture leads effectively. Whether it's pop-up forms, inline forms on your website, or floating box forms that grab attention, there's a form for every purpose.
Types of Forms:
Pop-Up Forms: Grab attention with strategically timed pop-ups based on user behavior or time spent on a page.
Inline Forms: Seamlessly integrate forms within your web content for a smooth user experience.
Floating Box Forms: Eye-catching forms that remain visible as users scroll, ensuring constant visibility.
Optimizing ActiveCampaign Forms:
To ensure your forms bring in high-quality leads, here's how to optimize them:
Clear Value Proposition: Clearly state the benefits of filling out the form to entice users.
Conditional Logic: Use conditional fields to show or hide form elements based on user behavior or selections.
Mobile Optimization: Ensure forms are mobile-responsive for users on the go.
A/B Testing: Experiment with different form designs and content to identify the most effective version.
Examples of Effective Forms:
E-commerce: Exit-Intent Pop-Up
Scenario: A clothing brand wants to grow its email subscriber list and boost sales.
ActiveCampaign Form Solution:
Exit-Intent Pop-Up: When a user is about to leave the website without making a purchase, a pop-up appears offering a 10% discount in exchange for subscribing to the newsletter.
Result: This strategy captures potential leads at the point of exit, encouraging them to share their contact information in return for a discount, leading to increased sales and a growing email list.
2. Software as a Service (SaaS): Free Trial Floating Box Form
Scenario: A project management software company aims to increase sign-ups for their free trial.
ActiveCampaign Form Solution:
Floating Box Form: A persistent floating box appears on the website, inviting users to sign up for a 14-day free trial.
Result: By keeping the trial offer visible as users explore the site, this form continually prompts action, resulting in higher conversion rates for trial sign-ups.
3. Real Estate: Inline Contact Form
Scenario: A real estate agency seeks to capture leads interested in property listings.
ActiveCampaign Form Solution:
Inline Form: Within property listing pages, an embedded form allows interested buyers to request more information or schedule a viewing.
Result: This form placement captures leads who are actively browsing listings, streamlining the process for potential buyers to express interest, ultimately leading to higher inquiries and potential sales.
4. Consulting Services: Content Upgrade Pop-Up
Scenario: A business consultant wants to grow their client base by sharing valuable resources.
ActiveCampaign Form Solution:
Pop-Up Form: A pop-up offering a free downloadable guide on '5 Strategies for Business Growth' appears when users visit the blog section.
Result: By exchanging valuable content for contact information, this form not only generates leads but also positions the consultant as an authority in their field, nurturing potential clients.
5. Education: Event Registration Inline Form
Scenario: A language school is organizing a webinar to attract new students.
ActiveCampaign Form Solution:
Inline Form: Placed prominently on the school's homepage, an inline form allows visitors to register for the upcoming webinar directly.
Result: This form encourages immediate action by making registration easy and visible, leading to a higher turnout for the webinar and potential student enrollments.
New Year, New Leads
As you step into the new year, attracting fresh leads is paramount for business growth. By optimizing forms with clear messaging, strategic placement, and user-friendly design, you'll create pathways for valuable lead generation.
