Connecting the Dots Between Emails and Website Visits with ActiveCampaign
Ever wondered how to blend the strength of your email marketing campaigns with the diverse world of your website visitors?
That’s where site tracking swoops in.
This feature allows you to track your contacts' interactions on your website after they click on links from your email campaigns.
Easy Installation: Enabling Site Tracking
The setup? Easier than you might think.
A quick installation of the tracking code onto your website is the starting point.
Once that's in place, you can enable site tracking and whitelist your domains and subdomains, ensuring seamless tracking across your online domains.
Why Site Tracking?
Why bother with site tracking, you ask?
It’s all about gaining a deeper understanding of your audience.
It shows you which pages they visit, how long they stay, and what interests them, helping you tailor your campaigns.
How Site Tracking Boosts Strategy
With site tracking, your marketing game gets stronger.
Tailored campaigns, personalized content, and targeted offers become your go-to moves.
By knowing what excites your audience, you're better equipped to engage them effectively.
Identifying Leads: How Contacts Are Tracked
Contacts get identified when they click links or submit forms in ActiveCampaign.
It’s a simple yet effective way to spot leads and nurture them through your sales funnel.
In a nutshell, ActiveCampaign’s site tracking bridges the gap between your emails and website activity. It hands you the insights needed to fine-tune campaigns, engage your audience, and convert leads into loyal customers.
