30 Custom Fields To Use In Your ActiveCampaign Strategy
Ever wondered how to add that extra personal touch to your email campaigns in ActiveCampaign? Enter custom fields! But what exactly are these magic tools?
1. What Are Custom Fields
Think of custom fields as special containers within ActiveCampaign where you can store unique information about your contacts. They're like labeled boxes where you can neatly tuck away specific details such as a contact's birthday, location, or even their favorite product. These fields allow you to tailor your messages, making your
2. What To Use Them For
Personalization: Custom fields let you infuse a personal touch into your emails. You can use fields like first names, locations, or even specific preferences to address each contact uniquely.
For instance, instead of a generic greeting, you can address someone as "Hi [First Name]," making your emails more engaging and personal.
Conditional Content: These fields act as triggers for specific content delivery. With custom fields, you can create rules that show different content to different contacts based on their attributes.
For example, if a contact prefers a certain type of product, you can tailor your email content to showcase relevant offers or information to them.
Automations: Custom fields serve as building blocks for automation workflows. You can set up conditions and actions based on these fields.
For instance, if a contact reaches a certain purchase threshold (tracked in a custom field), it can trigger an automated "VIP customer" sequence, offering exclusive discounts or services.
Automation Split Testing: Using custom fields allows you to split test your automation workflows. You can segment your audience using these fields and test different paths within an automation sequence.
For example, you could create two paths based on a custom field indicating interest in different products, then analyze which path yields better results for conversion.
3. How To Organise Your Custom Field
Organizing custom fields in ActiveCampaign can be straightforward. By grouping related fields, creating a clear naming convention, and prioritizing essential information, you can streamline your data management process.
