ActiveCampaign Pricing: Cost and Pricing Plans
Are you wondering how much it costs to use ActiveCampaign for your email marketing and CRM needs?
Are you curious about the different ActiveCampaign pricing plans and which one might be right for you?
Do you want to understand the features each plan offers and how they compare to competitors?
In this comprehensive guide, we’ll dive deep into the world of ActiveCampaign, exploring its pricing plans, features, and how it stacks up against competitors. Let’s get started.
What is ActiveCampaign?
ActiveCampaign is a leading marketing automation platform designed to help businesses of all sizes manage and optimize their customer relationships.
It offers a suite of tools for email marketing, CRM, sales automation, and more.
With ActiveCampaign, businesses can automate various aspects of their marketing campaigns, personalize customer interactions, and improve overall efficiency.
Whether you’re a small business owner looking to streamline your email marketing or a large enterprise needing a comprehensive CRM solution, ActiveCampaign has a plan that fits your needs.
ActiveCampaign Pricing: Cost and Pricing Plans
ActiveCampaign pricing is structured to cater to various business needs and budgets, offering four primary plans: Starter, Plus, Pro, and Enterprise.
Each plan adjusts its pricing based on the number of contacts a business manages. As the number of contacts increases, the cost of the plan also rises.
This tiered pricing model ensures that businesses only pay for the services they need, making ActiveCampaign pricing scalable and flexible.
Let’s break down each plan and explore what they offer.
ActiveCampaign Pricing Structure
Starter Plan
The Starter Plan is ideal for small businesses and startups, starting at $15/month for 1,000 contacts. It includes basic email marketing and automation features, making it an affordable entry point.
2. Plus Plan
The Plus Plan starts at $49/month for 1,000 contacts and is perfect for mid-sized businesses looking to scale, offering additional features like CRM with sales automation and contact scoring.
3. Pro Plan
The Pro Plan starts at $79/month for 1,000 contacts and caters to growing businesses with advanced needs, including predictive sending and custom reporting.
4. Enterpise Plan
The Enterprise Plan starts at $145/month for 1,000 contacts and provides comprehensive solutions for large businesses, featuring custom reporting and a dedicated account representative.
As your contact list grows, ActiveCampaign pricing adjusts accordingly. This tiered pricing model ensures that you only pay for what you need, making it a cost-effective option for businesses of all sizes.
Adjusting ActiveCampaign Pricing by Contact Limit
The cost of ActiveCampaign plans varies based on the number of contacts you manage. As your contact list grows, so does the price. Here’s a general idea of how pricing adjusts:
Starter Plan. Starts at $15/month for 1,000 contacts. Increases with more contacts.
Plus Plan. Starts at $49/month for 1,000 contacts. More contacts = higher price.
Pro Plan. Starts at $79/month for 1,000 contacts. Adjusts with contact growth.
Enterprise Plan. Starts at $145/month for 1,000 contacts. Pricing scales with contacts.
ActiveCampaign Discounts
ActiveCampaign offers various discounts and promotions throughout the year. These can include discounts for annual subscriptions, non-profits, and educational institutions. Keep an eye out for special deals and promotions on their website or contact their sales team for more information on available discounts.
Agency Program
The Agency Program allows agencies to purchase multiple ActiveCampaign accounts at a discounted rate and resell them for a profit by adding their own value-added services. Here's how it works:
Discount Tiers: As you add more active, paid resold accounts to your Agency account, the cost per account decreases:
2-24 accounts: 25% discount
25-49 accounts: 35% discount
50-99 accounts: 45% discount
100+ accounts: 55% discount
Billing: Agencies are billed monthly per paid, active resold account. ActiveCampaign does not bill your resold clients; you are responsible for setting up your pricing structure, collecting payments, and managing taxes (if applicable). This allows you to resell accounts at a higher price by offering additional services such as pre-made automations, email templates, web hosting, and marketing consultations.
Client Management: Agencies are expected to manage the entire client experience, including lead generation, sales, onboarding, and ongoing account management.
Non-Profit Discount
ActiveCampaign understands the budgetary constraints non-profit organizations often face and offers a special discount to support their efforts:
Non-profit organizations receive a 20% discount.
New accounts: Email sales@activecampaign.com with non-profit details.
Existing accounts: Email help@activecampaign.com with proof of non-profit status for future discounts.
ActiveCampaign Annual Payment
ActiveCampaign offers significant savings for businesses that choose to pay annually instead of monthly.
By opting for an annual subscription, you can save up to 20% on the overall cost, making it a cost-effective option for long-term commitment.
This option is ideal for businesses looking to maximize their budget while taking full advantage of ActiveCampaign’s robust features.
ActiveCampaign Cost Per User
The cost of ActiveCampaign varies based on the number of users and the plan selected. The pricing structure is tiered, meaning the more users you have, the higher the cost. However, as the number of users increases, the cost per user often decreases, making it more affordable for larger teams.
ActiveCampaign Add-Ons
ActiveCampaign offers several add-ons to enhance its core features. These add-ons are designed to provide additional functionality and help businesses tailor the platform to their specific needs. ActiveCampaign pricing for add-ons includes adding more users for enhanced sales automation capabilities.
Pipeline and Sales Management
ActiveCampaign’s pipeline and sales management add-ons help businesses manage their sales processes more effectively. These tools provide features such as deal tracking, sales automation, and reporting to help sales teams stay organized and efficient.
Sales Engagement
The sales engagement add-ons include features like lead scoring, automated follow-ups, and personalized communication to help sales teams engage with leads more effectively and close deals faster.
Sales Engagement Add-On Costs:
Available on Plus, Pro, and Enterprise plans
Adds additional 3 users to your account
ActiveCampaign Cost vs Competitors
When evaluating ActiveCampaign, it’s essential to compare it to other popular marketing automation platforms to understand its value proposition.
ActiveCampaign vs HubSpot
HubSpot is a well-known competitor offering a comprehensive suite of marketing, sales, and service tools. While HubSpot offers a free tier with limited features, its paid plans can be significantly more expensive than ActiveCampaign, especially for larger teams.
However, HubSpot's extensive CRM capabilities and integrations might justify the higher cost for some businesses. ActiveCampaign pricing, on the other hand, provides more affordable options with robust automation and CRM features, making it a strong competitor for businesses looking for cost-effective solutions.
ActiveCampaign vs MailChimp
MailChimp is another popular choice for email marketing and automation. While MailChimp offers a more straightforward pricing model and a free plan, it lacks the advanced automation and CRM features that ActiveCampaign provides.
For businesses looking for robust automation capabilities, ActiveCampaign pricing is often the better choice. MailChimp’s simplicity can be appealing, but for those needing more advanced functionalities, ActiveCampaign pricing offers greater value.
Can I Use ActiveCampaign for Free?
ActiveCampaign does not offer a free plan, but they do provide a free 14-day trial. This trial allows you to explore the platform and its features before committing to a paid plan.
Does ActiveCampaign Have Monthly Subscriptions?
Yes, ActiveCampaign offers both monthly and annual subscription options. Monthly subscriptions provide flexibility, allowing businesses to pay month-to-month without a long-term commitment.
Annual subscriptions also offer significant savings compared to monthly payments, making ActiveCampaign pricing even more cost-effective for long-term commitments. With discounts for non-profits, educational institutions, and agencies, ActiveCampaign pricing is designed to be accessible and adaptable to a wide range of organizations.
Why Use ActiveCampaign?
ActiveCampaign offers a wide range of features designed to help businesses optimize their marketing efforts and improve customer relationships. Here are some key features:
Email Marketing. Create and send personalized email campaigns to your audience.
Marketing Automation. Automate various aspects of your marketing campaigns to save time and improve efficiency.
CRM. Manage your customer relationships with a built-in CRM system.
Sales Automation. Automate sales processes to help your sales team stay organized and close deals faster.
Lead Scoring. Identify and prioritize high-value leads based on their behavior and engagement.
Advanced Reporting. Gain insights into your marketing performance with detailed reports and analytics.
Customizable Workflows. Create custom workflows to automate and streamline your marketing and sales processes.
SMS Marketing. Engage with your audience through SMS campaigns.
Web Personalization. Personalize your website content based on user behavior and preferences.
How to Choose the Best ActiveCampaign Plan for You
Choosing the best ActiveCampaign plan depends on your business needs, budget, and goals. Here are some tips to help you decide:
Assess Your Needs
Determine which features are most important for your business. Do you need advanced automation and reporting, or are basic email marketing and CRM features sufficient?
Consider Your Budget
Evaluate how much you’re willing to spend on a marketing automation platform. Keep in mind that investing in more advanced features can lead to better results and higher ROI.
Plan for Growth
Choose a plan that can scale with your business. If you anticipate rapid growth, consider a plan that offers more advanced features and higher user limits.
Take Advantage of Trials
Use ActiveCampaign’s free trial to explore the platform and see how it fits your needs before committing to a paid plan.
Is ActiveCampaign Worth It?
ActiveCampaign offers a robust set of features that can significantly enhance your marketing and CRM efforts. With its advanced automation capabilities, user-friendly interface, and extensive integrations, it’s a valuable tool for businesses of all sizes.
If you’re looking to improve your marketing efficiency, personalize customer interactions, and drive better results, ActiveCampaign pricing is worth considering.
To get a personalized quote and explore pricing in more detail, you can request pricing directly from ActiveCampaign here.
Final Thoughts
ActiveCampaign is a powerful marketing automation platform that offers a variety of pricing plans to suit different business needs. From small startups to large enterprises, there’s a plan that can help you achieve.
With its flexible pricing structure, robust features, and excellent support, ActiveCampaign pricing is a valuable investment for any business looking to enhance its marketing efforts and improve customer relationships.
FAQ: ActiveCampaign Pricing
What is ActiveCampaign Good For?
ActiveCampaign excels in email marketing, marketing automation, CRM, and sales automation, helping businesses nurture leads and build customer relationships.
Does ActiveCampaign Offer Customer Support?
Yes, ActiveCampaign offers robust customer support, including live chat, email support, and a comprehensive knowledge base. Higher-tier plans, such as the Enterprise plan, include a dedicated account representative for personalized support.
Can I Customize My ActiveCampaign Pricing Plan?
While ActiveCampaign offers pre-defined plans, you can customize your experience with various add-ons available on Plus, Pro, and Enterprise plans. These add-ons enhance functionalities like sales engagement, lead scoring, and more
I’m Dimi,
I’m marketing automation consultant who loves making businesses more efficient. My goal? Helping you save 10-20 hours a week with automation so you can enjoy more freedom in your life.
